The Nations Premier Book Review Journal, Kirkus Reviews, Proclaims Its a Jungle in There by Steven Schussler A Bright Pep Talk for Aspiring Entrepreneurs

Minneapolis, MN (Vocus) August 25, 2010

Its a challenge to stand out from the crowd, much less to garner an outstanding review from the nations premier book review journal, Kirkus Reviews. Its a Jungle in There Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring published by Sterling, a subsidiary of Barnes and Noble, endorsed by Donald Trump, Lee Iacocca, Dr. Stephen Covey, Harvey Mackay, Songwriter Peter Yarrow (Peter, Paul & Mary), Comedian Louie Anderson and many others. The book was written by first-time author Steven Schussler (the creative genius who founded the hit chain of theme restaurants, Rainforest Cafe) to inspire entrepreneurs, managers, students and anyone with a dream (http://www.itsajungleintherebook.com).

Schussler shares his strategies to help readers become winners in business and in life by pinpointing the Five Ps of entrepreneurial success Personality, Product, Persistence, People, and Philanthropy. Schussler is self taught and street smart without a college degree, he created a company twice named by Fortune Magazine as one of the top 100 fastest growing companies in America. His brainchild, Rainforest Cafe, holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Step by step, Schussler provides the tools and insights in Its a Jungle in There to help entrepreneurs jumpstart their creative thinking and teaches them how to turn their ideas into reality.

The chapters are short, snappy and easy-to-read. Woven throughout Its a Jungle in There are personal stories and hard-earned business lessons that illustrate how anyone can take their dreams and achieve success through creativity and persistence. In the 1980s when Schussler couldnt convince anyone to invest in his vision of the tropical rainforest-themed restaurant, he transformed his suburban home into a rainforest setting, complete with live exotic birds, mists and cascading waterfalls to persuade potential investors. This is just one of many humorous and insightful stories he shares about creativity, passion and ambition. The book provides critical self-examination questions to assess the readers chances for achieving entrepreneurial success.

Chapter 28, The Importance of Philanthropy, focuses on giving back to the community. 100% of Schusslers profits from each book sale will be donated to Smile Network International, http://www.smilenetwork.org. As one of the founding members of Smile Network International, and a lifetime member of the board of advisors, Schussler strongly supports Smile Network Internationals amazing mission of surgically repairing cleft lips and palates of impoverished children and young adults.

Its a Jungle in There will be released October 5th and will be available at Barnes & Noble, Amazon.com and other retailers nationwide. Pre-orders are being taken at http://www.itsajungleintherebook.com. Prior to September 15, those who place an order at http://www.itsajungleintherebook.com and sign up for the email newsletter can win a trip to Walt Disney World

New Reviews on SFN and Cornucopia Published in Science Magazine

Mannheim, Germany (PRWEB) November 15, 2011

The Science Magazine EurekaMag.com covers a wide range of topics including biology, agriculture, horticulture, forestry, geography, environment and health. Drawing from this pool of scientific disciplines, it publishes reviews on biological and geographical topics which have recently become popular.

The review on SFN covers the human SFN Gene which encodes the protein stratifin (14-3-3 sigma) in humans and thereby regulates protein synthesis and epithelial cell growth. The review covers a study indicating that SFN inhibited proliferation of cultured PC-3 human prostate cancer cells by inducing apoptosis. This SFN-induced apoptosis was associated with tumor cell death. Oral administration of SFN significantly inhibited growth of tumors in nude mice: 10 days after starting therapy, the average tumor volumes in SFN-treated mice were >50% smaller due to SFN administration. Besides it's anti-carcinogenic action, SFN also possesses anti-inflammatory properties which result in a decrease in lipopolysaccharide-induced secretion of pro-inflammatory and pro-carcinogenic signaling factors. An investigation of the chemopreventive efficacy of SFN demonstrated that mice fed with SFN developed significantly less and smaller polyps and that the effect depended on the dose of SFN. SFN suppresses the proliferation of various cancer cells in vitro and in vivo and is, thus, one of the most promising candidates for cancer therapeutics owing to its ability to selectively induce apoptosis in tumor cells.

The review on Cornucopia focuses on the use of this symbol of abundance and nourishment throughout science. Neritina cornucopia is a snail commonly found on the base of mangroves in muddy habitats. Pollicipes cornucopia is a species of goose barnacle (goose neck barnacle, goose barnacle, leaf barnacle) while Lartetia cornucopia is a mollusk. The invertebrate Anthobothrium cornucopia is another example of a marine species named after this symbol or shape.

The Science Magazine EurekaMag.com was launched in November 1998 as the online version of the French science magazine "Eur