From Vegas to Venice, hotel occupancy rates are in free-fall. But one northern Spanish city is struggling to meet demand for July 2012: Pamplona (population 200,000). Why? Bulls. Tour operator http://www.running-of-the-bulls.com hopes to make Pamplonas bulls the perfect gift this holiday season.
Spains running of the bulls festival takes place every year from July 6-14. Every morning, twelve bulls charge through the narrow streets of Pamplonas old quarter along a half mile course that hasnt changed in over 700 years. Bull runners come from all over the world to cheat death in the dangerous bull run, called the "encierro" in Spanish. For many, running with the bulls is a life-changing experience. For others, it has become big business.
When Canadian Ryan King first ran with the bulls in 2003, he never thought hed eventually own Pamplonas largest tour company. My first bull run was a disaster, said King. I stood in the wrong spot, ran too early, and a police officer roughed me up for trying to climb over a barrier. Thinking there was a better way, King started Spyns (pronounced spins) in 2004 and offered running of the bulls packages with hotels, walking tours, private balconies (to safely watch the "encierro"), bullfight tickets, and of course several chances to run with the bulls. The bull in box idea came from Spyns former clients.
Many clients were buying our Spyns Pamplona tour packages as gifts for friends or family, says King. We would send out bull t-shirts, Pamplona guidebooks, or bull runner scarves as part of the surprise. Spyns launched its bull in box to meet with a growing demand for unique gifts. When clients purchase a 3, 4, or 7-day Spyns Pamplona tour package as surprise present, they can select Spyns Bull in Box and receive a stylish gift box with personalized message, trip voucher, Pamplona guide, bull keychain, stuffed animal bull, and traditional scarf & sash. Its the perfect holiday gift or birthday present.
For additional information about Spyns running of the bulls tours, please contact Vicky Johnstone (1-888-825-4720), email info(at)pamplona-spain(dot)com, or visit our websites http://www.pamplona-spain.com or http://www.running-of-the-bulls.com.
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