Its a challenge to stand out from the crowd, much less to garner an outstanding review from the nations premier book review journal, Kirkus Reviews. Its a Jungle in There Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring published by Sterling, a subsidiary of Barnes and Noble, endorsed by Donald Trump, Lee Iacocca, Dr. Stephen Covey, Harvey Mackay, Songwriter Peter Yarrow (Peter, Paul & Mary), Comedian Louie Anderson and many others. The book was written by first-time author Steven Schussler (the creative genius who founded the hit chain of theme restaurants, Rainforest Cafe) to inspire entrepreneurs, managers, students and anyone with a dream (http://www.itsajungleintherebook.com).
Schussler shares his strategies to help readers become winners in business and in life by pinpointing the Five Ps of entrepreneurial success Personality, Product, Persistence, People, and Philanthropy. Schussler is self taught and street smart without a college degree, he created a company twice named by Fortune Magazine as one of the top 100 fastest growing companies in America. His brainchild, Rainforest Cafe, holds the record as one of the top-grossing restaurant chains in the world and was the first restaurant concept to be featured at every Disney theme park worldwide. Step by step, Schussler provides the tools and insights in Its a Jungle in There to help entrepreneurs jumpstart their creative thinking and teaches them how to turn their ideas into reality.
The chapters are short, snappy and easy-to-read. Woven throughout Its a Jungle in There are personal stories and hard-earned business lessons that illustrate how anyone can take their dreams and achieve success through creativity and persistence. In the 1980s when Schussler couldnt convince anyone to invest in his vision of the tropical rainforest-themed restaurant, he transformed his suburban home into a rainforest setting, complete with live exotic birds, mists and cascading waterfalls to persuade potential investors. This is just one of many humorous and insightful stories he shares about creativity, passion and ambition. The book provides critical self-examination questions to assess the readers chances for achieving entrepreneurial success.
Chapter 28, The Importance of Philanthropy, focuses on giving back to the community. 100% of Schusslers profits from each book sale will be donated to Smile Network International, http://www.smilenetwork.org. As one of the founding members of Smile Network International, and a lifetime member of the board of advisors, Schussler strongly supports Smile Network Internationals amazing mission of surgically repairing cleft lips and palates of impoverished children and young adults.
Its a Jungle in There will be released October 5th and will be available at Barnes & Noble, Amazon.com and other retailers nationwide. Pre-orders are being taken at http://www.itsajungleintherebook.com. Prior to September 15, those who place an order at http://www.itsajungleintherebook.com and sign up for the email newsletter can win a trip to Walt Disney World
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