Contactology (Durham, NC), a Software-as-a-Service email marketing and online survey technologies provider, is extending its publisher-focused solution to Vangardistas, the developer of Metro Publisher, a Software-as-a-Service Content Management System (CMS). The partnership enables repurposing and publication of online content to email newsletters in minutes rather than hours and can ensure recurring delivery of email campaigns as well as track and report on newsletter and subscriber activity.
Contactology provides the tools and expertise to quickly and easily manage your entire email marketing program, said Drew Adams, CEO and co-founder, Contactology. Vangardistas has integrated our solution with its Metro Publisher capabilities to quickly generate valuable content in a signature template, providing the most complete one-step solution available to media companies that want to repurpose web site content to expand revenue streams.
Contactologys Recurring Sender campaign, which allows users to set it and forget it, is a pivotal benefit to Metro Publisher. Users can create an email campaign that can then be triggered on a recurring daily, weekly or monthly schedule. Automated to pull fresh content from the designated URL according to that schedule, Contactology will send out the e-newsletter automatically, and can do so for an unlimited number of simultaneous campaigns.
Integrating with Contactology has enabled Metro Publisher users to publish newsletters almost without having to think about it, said Mark Pratt, VP Business Development in the Metro Publisher Group at Vanguardistas. Email newsletters are important to publishers both for sponsorship revenue and reader engagement. Getting that newsletter delivered in a timely manner is mission-critical for many online publishers today.
The integration between Contactology and Metro Publisher is due to Contactologys Email Marketing API, a REST-based email delivery and tracking service that allows for easy and seamless email list management and email reporting functionality into other applications to check statistics on opens, bounces and click-through rates.
The combination of the Contactology Email Marketing API with Metro Publishers functionality allows users to:
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