Showing posts with label Insurance. Show all posts
Showing posts with label Insurance. Show all posts

Friday, 25 November 2011

Mexican Insurance Store Steps Up Social Media Efforts

Perris, CA (PRWEB) November 22, 2011

Perris, Calif. Mexican Insurance Store, the popular online Mexican auto insurance provider, has recently stepped up its social media efforts. In addition to creating a brand-new Facebook page, the company has been maintaining an active Twitter account as well. These efforts are primarily being made in order to reach out to existing and prospective Mexican Insurance customers in an easier, more intuitive way. Lets face it: Most people are on Facebook, Twitter or both, says Linden Gray, the president of Mexican Insurance Store. We didnt jump right on board because we were unsure about the usefulness of those platforms. After seeing other companies success, though, we were convinced.


The companys new Facebook page has gone live, but it is still in the process of being rounded out. Right now, we just have a basic, simple page, says one Mexican Insurance Store employee. Eventually, we plan to post a robust lineup of articles, posts, features and links that will make it easier for customers and prospective customers to find what they need to know. The Mexican Insurance Store Facebook page is public, so anyone can like it. Upon liking it, Facebook users will receive status updates and other posts from the popular Mexican Auto Insurance provider. We have no intention of spamming anyone, adds the employee. Were strictly going to post useful, informative things on a very reasonable basis.


As for Twitter, Mexican Insurance Store has had an active account on the microblogging site for some time. Like many other companies, the Mexican car insurance provider uses the service to keep its finger on the pulse of what is happening in the world of Car Insurance For Mexico. Weve found Twitter to be an invaluable resource when it comes to hearing what people have to say about buying Mexican auto insurance coverage online, notes Gray. Weve set up saved searches that let us know when people are talking about Mexican car insurance and related topics. We then have the opportunity to respond or to join in on the conversation. Although the company doesnt post high volumes of tweets, it does remain fairly active on the site.


Mexican Insurance Store also uses Twitter to post links to Mexican auto insurance-related articles, blogs and other content. Theres a wealth of information out there, says one employee. Of course, a lot of it is low in quality or otherwise not useful. We know what to look for, though, and we post links to it so our followers can find high-quality Mexican car insurance information when they need it. The Twitter account is a natural extension of the companys ongoing efforts to provide information to its customers. Our goal is to do more than just provide better quality Mexican auto insurance, says Gray. We want to educate our customers so that they can have the best vacations possible too."


Several people have already chosen to like or follow Mexican Insurance Store on Facebook and Twitter. I was pleasantly surprised to learn that Mexican Insurance Store has a Facebook page, says one customer. I use Facebook to stay informed about the companies and products that I like, so liking Mexican Insurance Store was a no-brainer. Twitter fans are tickled by Mexican Insurance Stores participation too. Ive been on Twitter pretty much since the beginning, says another customer. I decided to follow Mexican Insurance Store, and Im glad I did. The links that they have shared have proven to be very useful.


Social media and social networking sites change all the time, and Mexican Insurance Store plans to keep up with those changes as needed. Right now, it seems like nobody can beat Facebook, says an employee. In a few years, though, it could be obsolete. No matter what happens, Mexican Insurance Store will always be involved and active with social media and social networking from this point forward. It is easy to like or follow Mexican Insurance Store on Facebook or Twitter. Links to both profiles are displayed on the companys main website.


About Mexican Insurance Store.com


Mexican Insurance Store is the largest provider of Mexican Auto Insurance in South Californias Inland Empire, the 3rd most populous metropolitan area in California. The company offers a variety of Mexican car insurance for policies online and provides Mexican auto insurance to Canada and US travelers nationwide. Self-service policies are purchased and printed instantly by customers or created by Mexican Insurance Store and emailed or faxed to customers in minutes at no additional charge. For additional information click Mexican Insurance Store.com Online or call 888 800 9988 or 951 657 4220.


Contact:

Mexican Insurance Store

3819 Saint Austell Way

Perris, CA 92571

Fax 626 638 3255


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Related Facebook Press Releases

Renters Insurance Industry Report Now Available from IBISWorld

Los Angeles, California (PRWEB) November 02, 2011

In the five years to 2016, IBISWorld, the nations largest publisher of industry research, forecasts that revenue for the Renters Insurance industry will increase to $ 550.2 million. Revenue is expected to continue increasing as more firms in the Apartment Rental industry require tenants to hold renters insurance to mitigate the risk of litigation.


In the five years to 2011, revenue from the Renters Insurance industry has grown 3.8% annually to $ 515.6 million. During that time, the industry has benefited from several trends. The recession forced many people out of their homes into cheaper dwellings. In many cases, these individuals moved into apartments. Furthermore, households that were previously considering buying homes are now waiting for the market to bottom out, while some would-be homebuyers can no longer get mortgages.


These trends have caused a shift in the demographics of the typical renter. Renters are more likely to be working professionals or middle-aged consumers than they were in the past. This shift has posed an opportunity for the industry because the demographics are more likely to invest in insurance than a typical budget-conscious renter. The Renters Insurance industry has also benefited from an increase in the number of apartment rental companies that require renters insurance. According to the National Multi Housing Council, about 66.0% of the apartment rental companies surveyed required renters to hold renters insurance in 2010, up from 24.0% in 2008.


Furthermore, some insurance companies have created partnerships with apartment rental companies. These developments have also contributed to industry growth during the past five years. In 2011, IBISWorld expects these trends will continue to influence industry growth. As a result, revenue is expected to increase 6.1% during the year. While rising demand has boosted profit margins, industry profit still fluctuates annually depending on natural disasters, which are covered by some renters insurance.


According to IBISWorld analyst, Kevin Culbert, in the five years to 2016,Renters Insurance industry revenue is forecast to increase 1.3% annually to $ 550.2 million. Demand is expected to continue rising as more firms in the Apartment Rental industry require tenants to hold renters insurance, says Culbert. An increasing number of operators are expected to form marketing agreements with apartment rental companies to bolster industry growth. Industry revenue is also expected to increase as a result of the projected decline in rental vacancy rates. The rental vacancy rate is anticipated to continue declining, from 10.1% in 2012 to 9.0% in 2016.


For more information, download the full report from IBISWorld on the Renters Insurance industry


IBISWorld Industry Market Research Reports Contain:


About this Industry

Industry Definition

Main Activities

Similar Industries

Additional Resources


Industry at a Glance


Industry Performance

Executive Summary

Key External Drivers

Current Performance

Industry Outlook

Industry Life Cycle


Products & Markets

Supply Chain

Products & Services

Major Markets


Globalisation & Trade

Business Locations

Competitive Landscape

Market Share Concentration

Key Success Factors

Cost Structure Benchmarks

Barriers to Entry


Major Companies


Operating Conditions

Capital Intensity


Key Statistics

Industry Data

Annual Change

Key Ratios


Jargon & Glossary


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About IBISWorld Inc.

Recognized as the nations most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.


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