News Release
Contact: Tony Colan
Wholesale411.com
440.333.7809 x106
For Immediate Release
Making Money On the Internet:
Cleveland Company Finds Niche in Search-Related Advertising & Signs Deal With eBay
Wholesale411.com site gets more traffic than Dillards Department Store, National City Bank and Eaton Corporation*
Cleveland, Oh(PRWEB) October 13, 2003 – From a basement office in Cleveland, Oh., the owners of a Web site that helps wholesale goods buyers and sellers connect have attracted a following of the largest and most successful wholesale, liquidation and auction companies in the world. Ebay, Big Lots and Liquidation.com all have a presence on the site – and they pay for it.
Ed Harrison and Tony Colan started their Web site, http://www.wholesale411.com, in 2001 as a search engine providing robust results to anyone looking to buy goods in bulk. It has quickly turned into an online community for people interested in buying, selling and learning about the wholesale goods business. Most recently, the site has become a powerful search-related advertising tool for companies like eBay looking to pay for potential customers.
Paid-search advertising is quickly becoming the preferred method of online advertising and Mr. Harrison and Mr.Colan have capitalized on the trend. “We’ve had a positive cash flow from day one and we have no debt whatsoever in the company,” Mr. Colan says.
According to an article in Advertising Age magazine last week, “paid-search is rapidly emerging as a central muscle of the Internet advertising business. The category, currently dominated by Google and Overture Services, has grown nearly 50% to $ 1.6 billion this year, according to Jupiter Research, outpacing all other forms of online advertising. Overture bullishly estimates the market will hit $ 8 billion by 2008.
Simply put, marketers are flocking to the tool. Paid-search advertising refers to the process of linking the display of online ads to the individual searches executed by users at major search engine sites.”
With 15,000 unique visitors each day, auction giant eBay wanted a piece of the action at http://www.wholesale411.com. Ebay struck a deal with the site to deliver interested buyers to their auctions. If someone does a search for “wholesale apparel” at http://www.wholesale411.com and then clicks on the eBay listing, the searcher will be directed to the eBay wholesale apparel auctions.
EBay’s new marketing push, which includes sending e-mails to small retailers and placing print ads in wholesale trade publications is aimed at the Christmas shopping season. According to Karl Wiley, senior category manager of wholesale for eBay, wholesale revenue is up 465 percent over the last year, making it the fastest growing segment on eBay.
Revenue and Competition Growing for http://www.wholesale411.com
“We were the first pay-per-click search engine on the Internet in the wholesale category and now the competition is coming out of the woodwork,” Mr. Colan says. He and Mr. Harrison, who lives in Las Vegas, NV, stay in constant touch via a voice over IP line which allows them to use the Internet for phone quality communications at no charge.
In the next 30 days, the pair will announce a deal that will expose their site’s content to millions (instead of thousands) of new potential customers. They will also launch a new search engine platform that will offer advertisers more advanced tracking capabilities and faster speeds for searches.
Due to the growth and popularity of http://www.wholesale411.com, immediate plans for growth also include tripling server capacity and establishing a partner program that will allow other pertinent sites to sell advertising or distribute search results and get paid residual income.
The Web site, http://www.wholesale411.com is the flagship property owned by ALDnet media Group LLC, headquartered in Cleveland, Ohio. ALDnet Media Group LLC is a business-to-business Internet marketing and product distribution company, which owns or operates over 30 wholesale related domains, including http://www.wholesale.com, http://www.wholesaler.com, http://www.wholesalehub.com, http://www.wholesale4um.com and http://www.fishingsupply.com.
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(For more information contact: Tony Colan at 440.333.7809 x106 or e-mail: tony@wholesale411.com.)
*According to http://www.alexa.com (amazon.com owned tracking service) wholesale411.com is the 3,985 most visited web site in the world.
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